How Computers Power Our Favorite Media

Entertainment has changed a lot over the past several decades. When not too long ago teams of trained professionals were using ultra sensitive film stock to shoot your favorite movies, flatbed editors in dark rooms to edit them, and elaborate film projectors to show them, today there are digital cameras that rely on digital storage, digital editing that you can do from a phone, and OLED screens that use thousands of pixels to provide the clearest picture possible.

How Computers Help Create Entertainment

Think about your favorite big movie. Those amazing special effects, the dynamic sound. Does it amaze you just how everything flows together perfectly? That’s all thanks to technology. Let's look at some of the ways that technology plays a role in the entertainment you enjoy daily.

• Amazing pictures - Ever seen a flying superhero or a talking animal in a movie? That's often CGI, which means Computer-Generated Imagery. Today, making these incredible scenes requires really powerful computers and special programs.
• Digital creation - Long ago, people had to physically cut and glue film together to make a movie. Now, digital cameras, smart computer programs for editing, and online tools let people create movies, music, and games much faster and easier.
• Animation - Your favorite animated shows and movies are made with computers. It can take many computers working together a long, long time just to make one tiny piece of an animated film.

Getting the Entertainment You Enjoy to You

So, how do we all get to watch and listen to this cool stuff? You guessed it: technology. Look at the ever-growing number of streaming shows and music services out there. From Netflix to Peacock, Spotify to Apple Music, YouTube TV to Hulu, streaming services are at the forefront of today’s entertainment dissemination.

One of the biggest movers over the past several years is the prevalence of online gaming. These systems require high-speed Internet and all the digital tools available to create and distribute these highly complex titles.

Using IT for Marketing and Safety

IT isn't just for making and sending entertainment. It's also super important for telling people about it and keeping things safe. Here are a couple of ways IT plays a role in that regard:

• Understanding what people enjoy - Entertainment companies use IT to look at information (data) about what shows people watch or what music they listen to. This helps them decide what new things to make and how to tell people about them.
• Introducing new entertainment - Advertisements on social media are all done using IT to help get people excited for new entertainment.
• Cybersecurity - Movies, songs, and game intellectual properties are very valuable. They are also extremely sought after and expensive to make. IT helps protect them from being stolen or copied illegally. It also keeps user information safe.

Your Business Needs the Same IT

Just like a big movie company, businesses need their computers and technology to work perfectly. If your technology has problems, or you don’t have the right technology in place, it can show in your operations, your support, and ultimately cost you money.

Our technicians offer top-notch business technology support. We make sure your IT is strong, safe, and set up just right for what you do. Whether you’re making movies or widgets, having the right technology in place will help your business succeed.

To learn more, give Preferred a call at 708-781-7110.